Press Release Summary: The Soccer Mom Myth shatters stereotypes for a real look at who today's female consumer really is and why she really buys
Press Release Body: Austin, TX (March 7, 2008) - In their new book The Soccer Mom Myth co-authors Michele Miller and Holly Buchanan use their experience in marketing to women to show companies and marketers how to market to women in general, but more importantly, how to market to women as individuals. Not all women buy the same way. And almost none actually call themselves Soccer Moms.
Buchanan states, "When I conduct marketing seminars, I will ask a direct question to a room filled with educated women with money and the urge to spend it. 'How many of you in the room consider yourself a Soccer Mom?' The silence is deafening and very seldom do I receive one or two hands raised. So if most women don't consider themselves "Soccer Moms", what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group?"
In The Soccer Mom Myth, Miller and Buchanan break through the barriers of stereotypes like "soccer mom" to unveil proven persuasive marketing strategies to women. The book focuses on today's most compelling mediums for marketing to women including the Internet, blogs and word-of-mouth advertising.
"Women are no longer a 'niche'" says Miller. "They are the majority of consumers influencing 80% of all spending. Advertisers know they need to talk to these consumers. The questions is no longer why market to women, it's how." The Soccer Mom Myth addresses key issues to assist companies of all sizes in their marketing to women efforts, answering questions like:
. Who is the real female consumer?
. Does a woman process advertising messages differently than a man?
. How do you market to women and not alienate the men?
. How do women and men interpret the internet differently?
. Should you hire a man or woman to create your marketing campaign?
Based on extensive research and work with businesses and corporations around the globe, Buchanan and Miller share these and many more secrets on how to reach, connect with, and win over female consumers, boosting company profits. In today's competitive environment, businesses and marketers can not afford to ignore this new shopping majority. Call her a Soccer Mom at your own risk.
The Authors Michele Miller is a partner in the Wizard of Ads marketing firm, with a client roster that has included businesses of all sizes, including Best Buy and Timberland. She is the author of The Natural Advantages of Women, the audio book hailed for its concepts, principles, and scientific information on how the female brain is "hardwired" for personal greatness. Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, has been included in the "Ten Best Blogs" list by MarketingSherpa.com, and is included on the prestigious "Best of the Web" list compiled by Forbes.com. She maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.
Holly Buchanan is a Senior Persuasion Architect at Future Now, Inc and specializes in marketing to women online. With almost 20 years of marketing experience, Holly has worked with hundreds of clients all over the world, in all advertising mediums. Her recent clients include global brands like GE Healthcare, Leo Schachter Diamonds, and Volvo International. Holly is a popular speaker and writer; she is the author of the blog Grokdotcom.com/women.
Web Site: http://www.soccermommyth.com
Contact Details: Teresa Morrow Key Business Partners Virtual Assistance & Promotion for Coaches, Speakers and Writers 727-422-5970 phone 727-867-4465 fax keybusinesspartners@verizon.net http://www.keybusinesspartners.com
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